It improves the visibility of your website
It is undeniable that your business wants to appear among the first search results on search engines like Google. The upside is that you’ll be more likely to increase your sales if customers find your site among the top results. When consumers search for a product or service, they will visit the sites most likely to meet their needs. If they can’t find your site, they won’t be able to buy on your platform. Take every chance on your side to be as visible as possible.
It brings credibility to your business
Customers who search on search engines strongly believe that the sites offered to them in the first results are of quality. And it is because Google provides users with the best websites for their search. If your site ends up at the top, your company’s credibility will be greatly improved in the eyes of consumers.
It brings relevant traffic
By performing a few SEO techniques, there is a good chance that there will be an increase in the number of relevant internet users visiting your website. This means that the people who find your website will be genuinely interested in your products and services because they have searched for them themselves on the web at the time that suits them. According to the Ahrefs website, 51% of all website traffic comes from organic search.
It generates the best return on investment (ROI)
It has been proven that SEO for your websites can get you a better return on investment than any other marketing technique. The reason is simple: it is easier to reach specific potential customers on the internet rather than on other traditional platforms such as television, radio or newspapers.
SEO (Search Engine Optimization), more commonly known as natural referencing, is an activity whose goal is to raise a site as high as possible in Google search results. It directly opposes SEA (Search Engine Advertising), requiring payment to Google Ads in exchange for sponsored positioning at the top of the page. SEO is important in the long run because it drives qualified traffic to a website. Moreover, when looking at the nature of the Google algorithm, it is very easy to guess that SEO is intrinsically a virtuous circle.
How does the Google algorithm work?
The operation of natural referencing is very simple: when a Google user types a query using keywords on the search engine, several sites will position themselves on the result page. SEO for website being relative and not absolute, your position depends entirely on the quality of your SEO compared to that of your competitors!
Keywords can be short and simple, such as “sports shoes” or a snippet of a phrase, so-called long-tail searches like “black sports shoes for jogging”. It will logically be easier to position yourself on a long-tail query since the more precise the query, the fewer competitors will seek to position themselves on it.
It is important to understand Google’s goal: to provide consistent and quality content to its users. As for the quality of the content, several criteria are taken into account, including the loading speed of the page in question, the presence of images, videos, texts on the page, or even according to the behavior of your visitors times on your site.
Read Related Article: What is Search Engine Optimization?
How can the algorithm be tampered with so that it can be better referenced?
First and foremost, it is critical to recognize that SEO for website is a long-term endeavor, which is what makes it so valuable. Referencing a site is similar to planting a tree; you must water it regularly for it to grow, but eventually, it will be self-sufficient, and you will only have to reap its fruits.
Natural referencing, as a result, necessitates patience and time. However, there are some good practices to implement that can be classified into three major categories:
The Google algorithm is based on keywords. This is why the first basic SEO factor to consider is content creation:
Use Hn tags to highlight your keywords
- Publish new content regularly
- Create FAQ / Blog pages to position yourself on long tails
- Optimize the internal linking of your site
- Specify the metadata of your pages
- Promote snippets for your landing pages
- On-site SEO
It consists of optimizing your site as much as possible so that it meets the requirements of Google and users. For this you will have to focus on:
The loading speed of your site
- The sitemap
- The user journey
- Design and UX
- off-site SEO
Off-site SEO for websites consist of placing links pointing to your site on other web pages external to your site. It is important that the sites concerned address the same theme that you are dealing with. You will therefore have to:
Create a community on social networks
and Maximize your advertising influence (SEA, Facebook ads, etc.)
Respecting these three main categories requires regular and recurring work on your site, in particular on the management of your community (social networks), the creation of content, the respect of a net linking schedule, or even the management of your campaigns.