Importance of video editing in marketing, The immediacy of the message and grasping emotions is key to success in today’s marketing and communication channels. If it is true that a photo is worth a thousand words, how much more is a video worth?
First, let’s take a moment to understand what video is in marketing. It could be anything from shooting a brand-new video to shooting customer testimonials or sharing product demonstrations. Videos are generally posted on social media platforms such as YouTube, Instagram, Facebook, and other popular platforms. Some statistics tell us that video consumption on mobile devices is increasing by 100% every year. Furthermore, 78% of people say they watch online videos every week, while 55% watch daily. Over half (54%) request more video content than they already manage.
Today, video is the type of content that achieves more views, engagement, and positive responses in public than any other social post option. We do not realize it, but we quickly read a textor glance at an image; videos can attract attention and remind us what we are talking about.
Different types of Marketing Videos
To better understand the importance of video editing in marketing, we will briefly discuss the different videos you can implement to generate leads and sales.
Here are the various types of video content you can use:
How-to videos are short online marketing videos used to describe your brand’s products or services. These videos are mainly made for websites, home pages, or product pages.
Product Reviews and Demo Videos:
These videos can be made by brand ambassadors or social media influencers. Product review videos typically explain the features, benefits of the product, and how to use it.
These videos demonstrate the usage of the product. Help your customers to know how to use any tool. For example, these days, you will find many product demos on YouTube where people (who may be affiliates) explain how to use the new software on the market.
Interview videos can help promote a product or service. These videos show experts talking about the topic and helping build credibility for your brand.
Provides the ability to get closer to your target audience, build trust, and answer questions your product/service asks. Live videos can appear on your website, social media platforms, and other online platforms.
Advantages of Video Marketing:
When video marketing is done right, it can help your business succeed. For example, studies have shown that 64% -85% of viewers are more likely to purchase a product after watching the product video. Hence, video is a marketing tool used by innovative companies who want to stay in business and continually increase ROI – and you should use it too.
Video fosters brand trust.
The most crucial benefit of video marketing is that it is more helpful in building public trust. Trust is the foundation of any relationship. Once you build trust with your audience, you will have a chance to earn lifetime customers. It is also a key element in driving conversions and sales.
Video has the power to elicit emotional responses.
Video has the power to elicit emotional responses such as laughter, joy, and amazement. The video of your brand will help in making your brand memorable and more credible to consumers. Its most important feature is that it builds trust between a brand and its consumers. This can help your brand be memorable and more credible to consumers.
Video improves customers’ understanding of a product.
The days of introducing himself to customers with dozens of words are long gone. With the advent of the internet and technology, customers use their smartphones and tablets to search for products or services online. If you have a unique product and you want your customers to know the qualities of your product, you can shoot a video of yourself explaining the product. It will help your customers to learn more about your product more memorably.
increase your ROI.
Incorporating video into your campaign can increase your ROI. Another benefit of video in marketing is that it can increase ROI. While the cost of shooting a video and the skills required to edit and produce it isn’t cheap, investing in the video can generate a high ROI. So, some effort and time can pay off in the long run.
Video gives you flexibility.
When we talk about video in marketing, you can post stories that disappear after a certain amount of time on Facebook, Snapchat, Instagram, and YouTube. You can create such videos quickly and inexpensively, and they target your intended audience directly. With industry giants like Facebook, YouTube, and Twitch providing live streaming video for businesses in recent years, live video has become a popular trend.
It’s good for SEO.
If you use video in marketing the right way, your search engine rankings will benefit. This is because videos have a high organic reach, affecting the traffic it brings to a brand’s website and, ultimately, sales. Also, if you upload videos of your product on YouTube, make sure they are SEO-friendly. Provide interesting descriptions and titles. Give prospects the information they need to proceed.
Qualities a Marketing Video must have:
- Ideally, a video ad should possess two things; public resonance, and strategic importance. When done right, it can generate high-quality leads and sales.
- Suitable for mobile users because an online survey found that 62% of respondents watch video content on mobile devices, but only 55% watch it on a computer.
- While having a chance to take advantage of it, you should make sure that the video content you create is of high quality.
- It should also be informative and relevant to your target audience.