Have you ever heard of this expression: “ROI and its SEO queen”? Far from children’s stories, this means that SEO (SEO) and Return on Investment (ROI) are closely linked. Indeed, the content shared on your website or blog is only really useful for you if it is read by your target and convinces them to call on you for a particular service. But how do you let people know that you’ve shared content that might be of interest to them? You can direct them to your website pages via social networks, or even through search engine results.
To appear on the first page of Google, you will have to work on the speed of change and the structure of your pages, the notoriety of your site, and finally the most important: the quality of you.
For social networks, you know how it works: share the link of your page with a small enticing descriptive text. For search engines, you will have to use other techniques, those of natural or paid to reference. Indeed, to appear on the first page of Google, you will have to work on the speed of change and the structure of your pages, the notoriety of your site, and finally the most important: the quality of your web content. To convince Google that you are the one offering the best content, and therefore position yourself ahead of your competitors on the natural search results, this article will guide you.
Here are the 10 steps to SEO your website pages like the SEO professionals.
1: optimize the title of your web page
2: Optimize your page URL
3: Optimize your Meta description
4: Using your main and secondary keywords
5: Optimize your page images
6: Write your content according to an optimized page structure
7: Use internal and external links
8: think about mobile Internet users
9: Improve the loading speed of your page
10: add sharing buttons on social networks
Step 1: Optimize the title of your web page
Contained in a Title tag (This is the title of my optimized page), your title is the first element that the Internet user reads, in the results of the search engines. It must not exceed 70 characters (between 50 and 60 at best) and must include your main keyword. Make sure that your title is faithful to the content developed on your page. Otherwise, you risk increasing your bounce rate (page visited then left immediately to visit another one). Search engines translate this into a lack of consistency between your title and your content.
Take the example of an entrepreneur who offers a local SEO service in Riverside. If he prepares a page dedicated to this offer on his website, the following optimized titles will be recommended:
Step 2: Optimize your page URL
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Optimizing the URL of your web page is not primarily for the reader (unlike that of your Title), but is still useful to him. For search engines as well as for your reader, your URL makes it possible to know what your article is really about, even before accessing your content.
Step 3: Optimize your Meta description
The meta-description is an excerpt of up to 150 characters that appears below your title on search engine results. It should contain your main keyword and a call to action.
Example 1 of optimized meta-description: Expert in local/geo located natural referencing in Dakar. Let me help you be more visible on search engine results.
Step 4: Use your main and secondary keywords
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A keyword is a set of words used by an Internet user to launch a search query on a search engine. Each web page should have only one main keyword, but several secondary keywords (expressions synonymous with your main keyword). Put it in the first 100 words of your text, and repeat it an average of 3 times on your page.
Let’s go back to our example of the web referrer. With its main keyword: “Dakar local SEO”, it can pull several secondary keywords such as: “SEO”, “appear first-page Google”, “search engine visibility”, etc.
Step 5: Optimize your page images
Adding visuals (images, videos, GIFs, embedded posts) is highly recommended when creating content for a web page. Images can be easily optimized by filling in their ALT tag, adding a description, and naming them explicitly.
Advice to optimize the #SEO referencing of your images: preferably use the JPG format for header and illustrative images, GIF for animated images, and PNG for background images…
Step 6: Write your content according to an optimized page structure
A good structuring of your page is as important for you as it is for your readers. Indeed, it allows you not to go all over the place in writing your content, to proceed step by step, and to quickly access a particular section of your text, especially when it is long.
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It is recommended to use a single H1 tag to fill in the title of your page. Then insert a header image, which will be the visual that will appear with your title and meta-description when you share your page on social networks. Right after this image, add a hat that urges the reader to go further, if you’re writing a blog post. Finally, put a subtitle before each paraphrase dealing with a particular point.
Step 7: Use internal and external links
Having links pointing to your site is a considerable asset to be well-positioned on search results. Indeed, this testifies to a good reputation, which is one of the two main criteria for selecting results (relevance and notoriety). The more relevant the origin of the score (highly visited site/content in the same theme as yours / relevant anchor), the more points you will earn in the ranking of the best results.
Also think about internal linking, by pointing links from the page you are writing to other pages on your website.
Step 8: think about mobile Internet users
Statistics: 97% of Internet users in Senegal connect to the Internet via a mobile device
Responsive Web Design is one of the most used techniques to adapt a website to different terminals (computer screen, tablet, smartphone, and even WebTV). This is of paramount importance because there are multitudes of screen sizes that your target audience can use to visit your website. Given that now there are more Internet users who connect to the Internet with their mobile devices (97% of Internet users in Senegal are mobile users), offering them an optimal browsing experience is a necessity in order not to make them quickly leave your web page for another.
Step 9: Improve your page loading speed
Your web page is displayed in 3 seconds? It is more likely to be in the first position than your competitor’s, which appears in 5 seconds. Indeed, search engines prefer pages with a reduced loading speed, simply because that is what Internet users prefer. Nobody has the patience to wait quietly for a page to take all its time to display. Different opportunities are available to you to reduce the loading time of the pages of your website:
Reduce the size of your images without compromising their quality,
Avoid animations and videos in auto-play that take time to load,
Enable caching for your website.
Step 10: Add sharing buttons on social networks
Sharing your webpage or blog post on social media at times when your followers are most connected earns you a few more views. Also place sharing buttons in strategic places (at the end of your blog post, for example), to encourage your readers to share them with their network. If your content helps your reader solve a problem, he will share it more easily, to encourage other people to read it.
Optimize natural referencing – SEO of a web page allows you to directly tell the search engine robots that manage the ranking of the results, that your page is more relevant than the others. Now that you know the steps to properly reference a website, it’s up to you!
PROMOTE MOBILE USE AND RESPONSIVE DESIGN
You should know that today more than half of global Internet traffic comes from mobiles. And, this number is only increasing.
This should invite you to review your digital strategy in favor of mobile users.
For companies, the major interest of searches carried out via smartphone lies in the fact that search engines, Google for example, geo locate the Internet user and update the results according to his geographical position.
Many mobile users then click on these results and are redirected to your website from their phones. It is then quite necessary that you adapt your website to these new users.
Your site must be “responsive”. That is, it must be mobile-friendly in order to facilitate user navigation on your pages.
This entails, for example, reviewing your menus and images, as well as reducing textual content and limiting the superfluous.
Making your website mobile-friendly is a major challenge!
You now know everything you need to know to propel your business on the Web thanks to natural referencing!