In 1998, there were approximately 500,000 Google searches per day, and now there are almost 3.8 million Google searches per minute. And did you know that most of those search results you see on Google are ads paid by businesses? Google is so mighty that there are reasons for companies to invest in search engines.
What are Google Ads (AdWords)?
Google Ads (AdWords) is Google‘s online advertising program. With Google Adwords, you can make online ads to rightly reach users’ interests in the products and services which you are offering. If you want to get new customers online, you should consider advertising with Google search Ads in your business. Google is one of the most effective ways to reach new customers and increase traffic to your website or landing page. Especially if you understand how Google works and your business best practices. When you advertise on Google search Ads, you invest in your business and brand.
How Google Ads (AdWords) Helps You?
- Promote your business
- Sell more products and services
- Increase brand awareness
- Increase traffic to your website and your landing page
All Google Ads accounts are managed online. As a result, you can create and modify ad campaigns at any time, including ad text, settings, and ad budget.
Where do ads appear on Google?
When you place your ad on Google search Ads, you can place your ad in different locations on the web, depending on how your ad is targeted, where your ad is displayed, and the type of ad you’re creating.
Google listing ads
Google listing ads are text ads that appear at the top or bottom of your search on Google. It is a highly appealing form of advertising because it can display advertisements on the screen when users ask for information.
How does Google Listing Ads work?
To understand how paid listings work, you first need to know the three words “keyword,” “ad text,” and “click.”
- Keywords are preset characters and words related to your product. It is a mechanism that the advertisement is displayed and delivered when the user enters the keyword in Google search. You can also use “Excluded Keywords” to set “Do not show ads if specific keywords are included”.
- The ad text is the text that is displayed on the screen when the keywords match. Even if the text is displayed with a keyword, it cannot be directed to your site unless it is clicked.
- For your ad to be clicked, you need to have an attractive ad text that makes you want to click.
Google Advertising also has a feature called “Responsive Search Ads.” This is a feature that uses multiple texts to make it easier for users to reach the information they want, which is different from traditional extended text features.
There are two types of billing methods for Google listing ads.
Pay Per Click
The amount that your ad is displayed. The amount of money varies depending on the degree of keyword competition.
It is a method to charge for the results of displaying the advertisements 1000 times.
Advantages of Google listing ads
Since listing ads can display ads that match the search results, it is a method of placing ads that users are likely to see the information they want to check. Therefore, if you can match the user who is looking for a specific article, it can be said that it is a service format that increases the click rate.
Google Display Advertising
With Google Display Ads, you can place ads on Gmail, YouTube, etc., with which Google is affiliated. The file formats that can be used are .jpg, .png, and .gif and the size is 150 kb or less for banners and 5 MB or less for responsive search ads. The banner size is 600 x 314 or more for landscape, 300 x 300 for square, and 128 x 128 or more for the logo.
When operating a Google Display Advertising, it’s a good idea to also be aware of the concept of a “custom intent audience.” To put it simply, a custom intent audience is a “setting to promote to customers who are more motivated to buy your brand product.”
Specifically, enter the keywords and URLs of the services and products you want to appeal to, and specify them for each ad group. Don’t forget to turn on the campaign state once you’ve set it up.
Advantages of Google Display Advertising
The advantage of using Google Display Ads is reaching potential customers that listing ads cannot. In addition, you can raise awareness of the product you want to recommend, and because the cost per click is cheaper than listing ads, it is easy to reduce the cost of advertising.
Google video ads (YouTube)
Google video ads are also known as “YouTube ads.” As the name suggests, it is an advertising format that uses YouTube to approach videos. According to data released by research institutes, the usage rate of YouTube is 72.2% of all ages of people and 90% or more for teens to 20s, so in terms of marketing, there is no doubt that it is a medium that cannot be ignored.
Since Google video ads are mainly videos, they are suitable for branding your services and products and often raise awareness. Google video ads (YouTube ads) are divided into “TrueView ads” and “bumper ads”.
How does Google Video Ads work?
True view in-stream ads
Ads that play before, after, or in the middle of a user-selected video can be skipped after 5 seconds. It is suitable for raising awareness, branding, sales promotion, and the acquisition of prospective customers. The aspect ratio is 16: 9-9: 16, and the time is 12 seconds to 3 minutes.
True View Discovery ads
It appears in thumbnail images of non-advertising videos and plays when the user clicks. This ad is suitable for product branding. The recommended resolution/aspect ratio is 16: 9/640 x 360 or 4: 3/480 x 360, and the time is arbitrary.
An ad that plays before, after, or in the middle of a video selected by the user, which ends within 6 seconds and cannot be skipped. It is suitable for increasing brand awareness and reach. The aspect ratio is 16: 9-9: 16, and the time is 6 seconds or less.
Compared to other advertising methods, the advantages of Google video ads are that it is easier to promote recognition and branding because videos can educate customers, Google‘s data can be used for distribution, listing ads, and display ads. For example, you can start advertising at a lower unit price.